It's better than Dollar Tree. I like it for getting stuff for the kids sometimes like birthday goodie bags, stocking stuffers, Easter baskets, etc. There's some brand name stuff, and it's better than having to go to Walmart if you're not wanting to make the trip.
I shop at dollar General over dollar tree, not for toys but for soaps and cards laundry detergent. They are good in a pinch, they also give you coupons at the register for the next time you shop like $5 off. The one close to me currently sells milk, like i said good in a pinch.